The greatest advantage is the addition of full
colour motion to a static medium. It is now possible
to support your full-motion television campaign with a
matching full-motion outdoor campaign.
The real time functionality of QBoard adds
another dimension to outdoor advertising, message
customisation. The flexibility in changing video and
text display messages turns the customisation of your
campaign into a minor effort.
Along with the flexibility in message editing
comes the convenience in timing. The traditional
two-or-more month contracting for the same message
becomes obsolete as the LED-Boards messages may be
timed, changed and adjusted according to the desired
frequency of each advertiser.
Suddenly, another dimension has been added to
outdoor media through the variance in day/night-time
media values. Similar to radio, the QBoard can be used
to create cost-effective media plans based on the
particular needs of the advertiser. For example, while
a billboard advertising a breakfast special may be a
great message from 6 am to 11 am, it is of less value
during other periods of the day. With QBoard, the
message can be targeted only to the appropriate time.
Unlike traditional billboards, where each new
message or advertisement for a new display will cost
several thousand pounds, the QBoard messages are
created by editing existing video, graphics, digital
stills, and commercial footage at a fraction of the
cost.
QBoard was developed to operate in all
climates -even extreme- with no down time. This
ensures minimal service and maintenance requirements
over the life of the board.
